The BowlersAI Certified Coach Network gives USBC certified coaches, with active background checks, everything they need to guide, evaluate, and maintain the development of their students.
Registration requires the verification of your coaching status, active background check, and a fee of $144 per year. BowlersAI certified coaches can access coaching tools for free and will be added to our certified coach directory.
Stop juggling multiple apps to do one job. Everything a bowling coach needs lives in one platform.
Video Apps
Record & annotateNote Apps
Coaching notes & plansScore Apps
Track scores & statsCollaboration Apps
Share with studentsWe believe that coaching is an honor and a privilege. By certifying with us, you commit to our core principles, and strive to be a lighthouse for the bowling community. The 12 core principles of our philosophy are:
Guide the bowler’s development process. We can see technique, read lanes, and suggest adjustments — but the bowler is the head coach of their own journey. We’re their assistant. Our job is to help them discover what works for them.
Evaluate their progress honestly and consistently. Use video, data, and direct observation to give bowlers a clear picture of where they are and what to work on next. Share evaluations they can review on their own time.
Maintain the development process by reminding bowlers of their responsibility to be on PAR. The work doesn’t stop when practice ends. Our role is to keep the system alive between sessions.
Plan out your next move and make a decision. Commit to the shot, the adjustment, and the approach. Planning is about intention — knowing what you’re going to do before you do it. No indecision at the line.
Act out your plan and execute with purpose. Do what you planned to do. The quality of the action matters. Trust the process.
Review the outcome and take responsibility for the results. If it worked, understand why. If it didn’t, you have the power to change your plan. No blame. No excuses. Just ownership and adjustment.
Acceptance is the key to maintaining a strong mental game. When we accept the outcome of our actions, it makes it easier to emotionally let go, and give our full attention to what’s next.
Imagination helps us to emotionally and physically prepare for the next shot. By visualizing our next outcome and how we want to physically feel, we create a sense of consistency. We’re not just taking the next shot — we’re repeating an action that’s already occurred in our mind.
Reason gives us the context for our next plan. A strong rationale is built on being more focused on how we feel about what we’re doing in the moment and what we observe.
Balance sets the foundation for executing a shot with greater consistency. Balance keeps opposing forces to a minimum while we execute our vision.
Attention to the details of our shot in the moment can support the quality of our rationale as we plan our next shot.
Geometry sets a foundation for accuracy. Visualizing a target line and aligning our body to it increases our shot consistency over the course of a game.
BowlersAI Certified Coaches are listed in our coach directory and searchable by app users wanting to share practice data.
Parents and bowlers find you through the directory when searching for coaching in their area. No more relying solely on word-of-mouth.
Share evaluations, notes, and snapshots with parents through the app. They feel connected to their child's development — and trust you more because of it.
Certification signals that you coach with a system and hold yourself to a higher standard. It differentiates you from coaches who just "show up and throw."
Two ways to get started. Both include a free 7-day trial.
BowlersAI App
per month / or $36/year
Certified Coach
per year / ($12/month) + tax
Sign into our web portal to get started.